Well, it’s happened just like I predicted. Yesterday, I blogged about companies trying to capitalize on the popularity of the new president and his family.
J-Crew stock rose 10% yesterday after it was discovered that the inaugural outfits worn by Sasha and Malia were designed by the company. Witness the power of the Obama brand.
Heck, I haven’t even discussed the popularity of the commemorative plates! This president could single handedly spearhead an economic turnaround through product placement.
Now, Tyco Toys has released two beanie baby dolls named Sasha and Malia in an attempt to exploit the popularity of the Obama girls. Oh no you di-n’t! SNAP! The girls are private citizens and First Lady, Mama Obama will have none o’ dat!
Expect a cease and desist order from the office of the First Lady.
The dolls sell for ten dollars each and all proceeds from the pending law suit will go to help feed the lawyers.
After the inauguration, like many of you, I felt moved by this historical moment with feelings of hope and the promise of change, not just for the nation but for the world!
Then, I watched a commercial that made me aware of another change. The rebranding of Pepsi Cola. Look at Obama’s campaign logo on the left and the new Pepsi logo on the right. Notice anything?
Is this the new message of change? Yes we can, change our can?
I don’t recall Obama mentioning Pepsi in his speech…
OBAMA: “Each and every time, the choice of a new generation, has risen up and done what’s needed to be done. Today we are called once more — to go to the fridge – Take the Pepsi challenge, and have a Pepsi Day!
YES WE CAN! YES WE CAN! YES WE CAN!
Volunteer work may require lots of energy but it also requires teeth. Don’t expect to do any community work if you haven’t gotten a little dental work first.
Oh well. At least they didn’t use boobs this time. Hey, wait a minute!
Obama and boobs! That’s it! GET ME OBAMA GIRL ON THE PHONE!
Watch for more rebranding by the big corporations as they piggy back on the popularity of the new president in an attempt to capitalize on the Obama brand.